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Transforming Memories into Art
MMIFF is a platform where stories come alive, nurturing talent and celebrating cinematic excellence while shaping the future
MMIFF is a platform where stories come alive, nurturing talent and celebrating cinematic excellence while shaping the future
Mentor & Mascot Indian Film Federation (MMIFF) is a leading organization dedicated to promoting Indian cinema globally. It fosters talent, celebrates cinematic excellence, and supports impactful storytelling through festivals, industry events, and educational initiatives.
Mentor & Mascot Indian Film Federation (MMIFF) is a dedicated organization committed to fostering and championing the Indian Film Industry on the global stage. MMIFF diligently oversees the welfare of key stakeholders, including actors, actresses, artists, producers, distributors, and exhibitors, ensuring fair and just practices within the industry. The federation strives to establish and uphold equitable principles, maintaining consistency in rules and regulations.
MMIFF facilitates the creation of standardized contracts, regulates their execution, and addresses disputes through arbitration. With a focus on the economic interests of the film industry, the federation actively engages in promoting, supporting, or opposing legislative and executive actions.
MMIFF stands as a proactive force, taking necessary steps to elevate and safeguard the vibrant tapestry of the Indian Film Industry.
MMIFF champions creativity, inclusivity, and excellence in Indian cinema, ensuring fair industry practices, fostering global collaborations, embracing innovation, and driving cultural impact for a sustainable and thriving film ecosystem.
The Mentor & Mascot Indian Film Federation (MMIFF) stands at the forefront of the country's cinematic landscape, shaping the narrative and promoting the diverse tapestry of Indian cinema. As we look ahead to 2030, MMIFF has articulated a compelling mission and vision that charts a course for the future of the Indian film industry.
MMIFF's mission is to foster creativity, inclusivity, and excellence in Indian cinema, transcending boundaries to make a global impact. With a commitment to nurturing emerging talent and upholding the rich cultural heritage of India, MMIFF aims to be a catalyst for positive change within the film fraternity and society at large.
The Mentor & Mascot Indian Film Federation (MMIFF) envisions a film industry that embraces diversity, innovation, and global collaboration while upholding ethical and sustainable filmmaking practices. By promoting inclusive storytelling, MMIFF ensures equal representation of voices from all regions and communities of India. The federation pioneers technological advancements in filmmaking, encouraging virtual storytelling and cutting-edge cinematic experiences.
MMIFF is committed to global partnerships, fostering co-productions and cross-cultural exchanges to amplify Indian cinema's reach worldwide. It nurtures the next generation of filmmakers through education, skill development, and mentorship programs. Recognizing cinema’s power to shape society, MMIFF champions films that drive social impact and address pressing issues. Additionally, it promotes sustainable filmmaking, advocating for eco-friendly production practices.
With a focus on audience engagement, MMIFF leverages digital platforms and interactive experiences, ensuring Indian cinema remains dynamic, influential, and globally celebrated.
– Jitender Sharma, Chairperson, MMIFF
Dr. Sandeep Marwah is a highly distinguished individual with an extensive and impressive record of achievements. He holds nine world records and is the founder of Noida Film City and Marwah Studios. As the founder President of AAFT (Asian Academy of Film and Television), one of the top ten film schools globally, Dr. Marwah has made significant contributions to the world of media and entertainment.
He is known for producing the largest number of short films in the world and has been associated with numerous feature films, television programs, and amateur training films. Dr. Marwah has been honored with more than 1,000 national and 230 international awards for his creative arts contributions.
With a remarkable academic distinction, Dr. Marwah holds 20 honorary doctorates and serves as the chairperson of 127 national and international organizations. He has trained over 30,000 media students from 145 countries. As a global cultural ambassador, Dr. Marwah is actively involved in more than 100 national and international media and social organizations. He is currently the Chancellor of AAFT University of Media and Arts.
Dr. Marwah’s influential role in India’s media sector is further emphasized by his nomination as the National Chairman for the Media & Entertainment Committee in the Ministry of Consumer Affairs. He also serves on the boards of the Ministry of Education and the Ministry of Skill Development, Government of India, and is a member of the Managing Committee of the Media & Entertainment Skills Council of NSDC.
Internationally, Dr. Marwah has been nominated as a cultural representative by 69 governments across Asia, Africa, America, and Europe, further cementing his role as a leading figure in the global media and cultural landscape. He is also the esteemed Patron of the Mentor & Mascot Indian Film Federation (MMIFF), where his leadership and influence continue to shape the future of Indian cinema and the global media industry.
Jitender Sharma is a distinguished leader whose career spans over two decades, marked by a blend of creative prowess, entrepreneurial spirit, and a commitment to social causes. He currently serves as the Chairperson of the Mentor and Mascot Indian Film Federation (MMIFF), and as the Founder of Mango Digi TV, Managing Director of Mentor & Mascot Entertainment Pvt. Ltd. , shaping the direction of both the film and entertainment industries in India.
Throughout his illustrious 23-year journey, Jitender has proven to be more than just a name in the entertainment world. His role as a investor, writer, director, and producer is complemented by his strategic acumen in business, consultancy, and finance. His leadership has paved the way for groundbreaking innovation in film distribution, marketing, and corporate strategy, with a deep focus on ethical advocacy and social responsibility.
Beyond his contributions to cinema, Jitender has expanded his expertise into various sectors, including telecom, real estate, banking, and finance, establishing himself as a versatile entrepreneur. His keen eye for business strategy and market dynamics has led to successful ventures and partnerships that extend far beyond entertainment.
On the global stage, Jitender Sharma is an active member of several elite organizations that reflect his international reach and influence. These include the International Association of Innovation Professionals (U.S.A.), the International Screenwriters Association (Los Angeles, California), the National Film Board of Canada (Montreal), the Indo-Uzbekistan Film and Cultural Forum, the International Film & Television Research Centre, and the International Film & Television Club, World Peace Development and Reaserch Foundation & International Human Rights Organisation. His connections with these organizations underscore his commitment to advancing global collaboration and fostering creative exchanges.
Recognized for his contributions, Jitender was honored with the prestigious California Legislature Assembly Award, (USA) in 2024.
His expertise is expansive, ranging from film production and distribution to corporate governance, marketing strategies, and financial management, He has proven to be an expert at launching and maintaining brands, securing client loyalty, and effectively managing corporate assets. His ability to bring strategic coherence to various business domains has earned him respect as a thought leader and innovator.
Jitender Sharma’s journey is a testament to the power of adaptability, passion, and innovation. His career continues to inspire countless individuals across multiple industries, creating a legacy built on creativity, business acumen, and a vision for a better, more connected world.
PRESIDENT - NATIONAL BOARD
2023 onwards
Chairman- National Film Awards, Jury Member IATA & Screen Films Awards, Renowned Filmmaker, Poet, Writer, Director, Producer, Editor.
FORMER PRESIDENT
2020-2023
Former Union Minister of Health and Family Welfare, Textiles, Information and Broadcasting, Ministries of Petroleum and Natural Gas, Defence, Non Conventional Energy and Agriculture
PRESIDENT - NATIONAL BOARD
Chairman- National Film Awards, Jury Member IATA & Screen Films Awards, Renowned Filmmaker, Poet, Writer, Director, Producer, Editor
VICE CHAIRPERSON, MMIFF & Creative Head - Casting and Talent Acquisition
Director - MMEPL, Co-Founder - Mango Digi TV, Founder - Homestead Roots, Entrepreneur, Actress, Social Activist
Hon'ble General Secretary
Entrepreneur, Actor, Social Activist
Vice President - National Board
Head of Eagle Film's, Project Head - MX Player, Associated with Endemol, Balaji Films and Sony TV
Vice President - Women's Council
Indian Actress, Indian Classical & Folk Dancer and Producer
Vice President - Women's Council
Indian Film and Television Actress
National Secretary
Indian Filmmaker and Casting Director
National Secretary
Indian Actress and Radio Jockey
National Advisor
Author, Columnist, Generation Equality Ally United Nations, Chairperson Niti Aayog Committee of Financial Literacy.
National Advisor
Former Member CBFC, Film Curator, Creative Consultant, Film Critics, Writer, Jury - National Awards, National President (Women Wing) - Bharat Tibet Sahyog Munch
National Advisor
Former Associate Director (FInance), Walt Disney India
National Advisor
Media Panelist, Social Activist
National Advisor
Co-Founder at Motion Mingle LLP/ Mingle With Star, Former Vp Head-Gujarat at SHEMAROO Entertainment Ltd.
National Advisor
Sr. Consultant - Sourcing & Selection at Wadhwani Foundation
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Mumbai, India
Delhi/NCR, Chandigarh, Lucknow, Dehradun, Jaipur
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Delhi/NCR, Chandigarh, Lucknow, Dehradun, Jaipur
Delhi/NCR
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